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• Vision, Mission and Core Values

HISTORY OF GREENWOOD ATHLETIC AND TENNIS CLUB AND JAG MANAGEMENT GROUP

Greenwood Athletic Club started as concept in 1985 as a project of the John Madden Company, the founder’s of Greenwood Plaza. The initial designs evolved over a 12-month period to ultimately arrive at the design that was built. While under design the John Madden Company partnered with Maricor, which was a “for-profit” division of St. Joseph’s Hospital in Denver. This partnership was a collaboration between the entrepreneurial skills of an acclaimed real estate developer and the health care expertise of a reputable hospital organization.

Ground was broken on August 20th 1986 and we opened Greenwood Athletic Club with 2,000 members on July 1st, 1987. Since opening, GATC has been revered as one of the industry-leading clubs. From the very beginning, GATC positioned itself for excellence. We retained the renowned Dr. Kenneth Cooper of the internationally acclaimed Cooper Clinic in Dallas Texas as a health and fitness consultant which allowed us to establish an immediate reputation for quality of service and a high focus on health and fitness.

GATC had a vast membership growth in the first 5 years of its existence. We grew from the original 2,000 memberships to over 4,000. With this growth, our services and programs expanded accordingly. We realized that with our surge in membership that we needed to expand our facilities and ultimately added over 5,000 square feet to our building.

Greenwood Athletic and Tennis Club has remained an industry leader almost from the beginning. Over the years, GATC has ebbed and flowed with the evolving of the industry and the needs of membership and the upgrading trend has since been a regular part of our operational formula. We have responded to member needs and market demands by adding 7 indoor clay tennis courts in a fully air conditioned and award winning tennis club in 1995. The main club has been through several remodels and ongoing upgrades (both interior and exterior) to remain vital and prepared to exceed the expectations of membership. The most comprehensive remodel was completed in February 2002. On Greenwood Athletic and Tennis Club’s 19th Anniversary, July 1, 2006, 3 new and beautiful outdoor pools were opened, including an adult-only leisure pool, youth splash pool with fountains and slide and a 6 lane lap pool that will remain open all year around with heated decks. We continue to make improvements with the goal of always keeping our facility fresh and vibrant.

GATC maintains one of the most loyal memberships in the business. We continue to be recognized as one of the elite full service athletic clubs in the business. It is a constant effort to refine our skills, satisfy our customer’s, maintain the highest levels of programming, keep our staff fulfilled, and make sure that our facilities are always fresh. GATC is dedicated and committed to excellence in all aspects. We are very proud of the fact that we have a loyal, dedicated, and competent staff. Our staff has a very high retention rate, which translates into happier members and a higher standard of operation than our competitors.

GATC's proud staff.

In an effort to keep GATC as a market leader, the ownership completed a conversion of their equity into publicly held bonds. In March of 2005, the Greenwood Athletic Club Metropolitan District was formed. The reasons for this were multiple, but it is the results that are most important. Greenwood Athletic and Tennis Club continues to operate exactly as it had before. It remains privately operated and managed by JAG Management Group, LLC, which is owned by J. Madden, the founding owner and managing partner of Greenwood Athletic Club. JAG Management Group ensures seamless management protocols with the same professional and quality employees to ensure optimal performance and continuity.

As we always have, JAG embraces the same commitment to the full ideals of a healthy lifestyle and enhanced quality of life through regular fitness. JAG, on behalf of GATC, works very hard to constantly improve and to learn more about addressing the needs of our customers and staff. To remain a leader in the fitness industry takes hard work and dedication to being the best.

VISION:

Greenwood Athletic and Tennis Club...

The Best Part Of Your Day!®

MISSION:

Greenwood Athletic and Tennis Club sets industry standards as a leading model for club management with fiscally sound and consistent business practices, premier health and fitness facilities, exceptional programs and services and professional staff who focus on members first.



At Greenwood Athletic and Tennis Club, we achieve excellence through our Core Values: Passion, Integrity, Teamwork, Stewardship and Continuous Improvement.

Passion
A personal devotion to making a positive impact in the life of each person that we have contact with every day.

Integrity
A personal commitment to earn the trust and respect of others as we do the right thing, at the right time, for the right reason… especially when no one is looking.

Teamwork
A collaborative spirit based on trust, support and respect for each other to achieve our common goals.

Stewardship
A personal responsibility to our fellow employees, members, organization and community.

Continuous Improvement
A dedication to work hard and rise to greater heights in the midst of personal and professional success.